Become a Sponsor

Sponsorship is at the heart of the Reno Rodeo, helping us support local non-profits through the Reno Rodeo Foundation, celebrate western culture, and promote America’s original extreme sport. It’s also the perfect way to entertain clients or reward employees while putting your brand front and center.

With more than 220 local, regional, and national businesses already on board, Reno Rodeo sponsorships are a proven business investment. Our family-friendly audience provides valuable exposure, and our committee will work with you to build a package tailored to your goals and target demographic.

Each year, the Reno Rodeo grows with new events, activities, and opportunities for impactful advertising. From our award-winning magazine to arena banners, flags, and fan activations, we’re committed to maximizing your brand visibility and loyalty—leading to real business results.

To learn more or customize a program for your business, contact [email protected]. We’re happy to discuss current opportunities, create new options, or share a full menu of sponsorships.